Public health: This message must be herd

Nature Human Behaviour 1 (0065)


Immunization against vaccine-preventable diseases not only protects the individual but also has a social benefit. A study now shows that communicating this effect, known as herd immunity, can have a substantial impact on a person’s inclination to vaccinate, an insight that could be leveraged in vaccine advocacy.

Dirk Brockmann
Dirk Brockmann

Head of Research on Complex Systems Group