Public health: This message must be herd

Nature Human Behaviour 1 (0065)

Abstract

Immunization against vaccine-preventable diseases not only protects the individual but also has a social benefit. A study now shows that communicating this effect, known as herd immunity, can have a substantial impact on a person’s inclination to vaccinate, an insight that could be leveraged in vaccine advocacy.

Prof. Dr. Dirk Brockmann
Prof. Dr. Dirk Brockmann
Professor

Head of Research on Complex Systems Group

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